In the lead-up to London Fashion Week, famed Burberry make-up artist Wendy Rowe talks backstage beauty, meditation and how to achieve flawless skin by eating healthily
Make-up artist Wendy Rowe has worked on shoots for French Vogue, on campaigns for Jimmy Choo, Louis Vuitton and Prada, beautified the faces of Sienna Miller, Nicole Kidman and Cara Delevingne and helmed Burberry’s beauty category for 15 years. And now the 47-year-old Londoner has turned her attention to writing. Her skin bible, Eat Beautiful, lists dozens of recipes, DIY beauty treatments and tricks of the trade. Taking a moment out of her hectic schedule, Rowe shares her most memorable London Fashion Week moments and tips on staying on top of her game:
I had already worked on various editorial projects and campaigns before I was introduced to Christopher Bailey and started at Burberry. I led the make-up looks for the shows for 10 years. Then, in 2010, the brand launched its own make-up range, which I approved and oversaw. Women wanted to achieve ‘The Burberry Look’ – very fresh-looking, dewy skin, so I launched the Fresh Glow range, which is still a bestseller to this day.
Burberry has always had a sense of heritage and establishment to it. It’s very British and as popular with supermodels as it is with the average woman in the street. Even HM The Queen wears Burberry. But I was concerned that make-up brands weren’t acknowledging different skin tones. It was important for Burberry’s shows to be multicultural and our products inclusive to everybody.
I’ve always been busy, but I haven’t always made money. I do a lot for free; all make-up artists do. My website takes a lot of time and doesn’t make money, but it’s mine and I’m proud of it.
The rise of social media was challenging. I was used to doing interviews after and even during shows, and that’s hard enough. So when Snapchat, Twitter and Instagram were introduced, it made things not impossible, but difficult. I had to find slightly new ways of working. I once did a live tutorial for Sephora straight after a show and then had 10 minutes to do a full face of make-up. But I’ve embraced it now and my website shows glimpses of my work wherever I go. If you don’t put something out there, then people won’t find you.
You know what to avoid; sugar, processed food and too much alcohol, but I certainly don’t condemn the odd glass of wine or dessert
It’s great that vloggers have made beauty accessible. It’s much easier to see a make-up look done live than to read about it, but a lot of these girls who upload video tutorials on YouTube don’t always have the proper knowledge. Many of them have only done make-up on themselves so they don’t understand different skin tones and environments.
There are certain questions I get asked constantly. ‘What’s a good eyeliner and mascara?’, ‘How can I make my skin look better?’, ‘What’s this on my skin?’, ‘How can I change my face shape using make-up?’ I wrote Eat Beautiful so I could address these questions. I also wanted to engage with women and make them feel good, not berated because they’ve been out in the sun or drunk too much the night before.
My fail-safe tips for healthy skin are: cleanse your face in the evening, always take your make-up off, moisturise (Crème de la Mer is the best) and try to have a proper spa facial four times a year. Food-wise, try to eat in season, and organically, where possible. This lowers the amount of artificial additives you’ll consume and your skin will thank you for it. Have as many bright, different-coloured foods on your plate as you can – red peppers, beetroot, tomatoes and berries are all packed with antioxidants and help boost your complexion. You know what to avoid; sugar, processed food and too much alcohol, but I certainly don’t condemn the odd glass of wine or dessert.
Meditation, when I have the time, is what keeps me calm. My job doesn’t allow me to slow down and I’m frequently travelling to and from my flat in Pimlico and apartment in Chelsea, New York. I wake up at 6.30am every day and if I’m not on a shoot or in the studio, I’m planning the next project. If I’m anxious about something or have a lot going on, meditation helps massively, as do Pilates, yoga and Game of Thrones.
I generally stay away from fashion shows unless I have to work – I need a break. But if I do go, the shows that I love (apart from Burberry, of course) are Marc Jacobs, Dior and Prada. Sienna Miller, Victoria Beckham or my best friend [the stylist] Melanie Ward are the best people to go with. Miu Miu threw a great party at Loulou’s in Mayfair. I went with Sienna and Victoria, who was there with [her husband] David; Suki Waterhouse was there too with her sister [the model, Immy]; we all danced a lot.
When it comes to the next big beauty trends, contouring and face sculpting will be around for a while. People are becoming much more conscious of their skin and want to spend more money on treatments and products. There’s only so much make-up can do and so people are starting to understand that good skin is the basis of everything.
from myhealtyze http://www.myhealtyze.tk/eat-beautiful-wendy-rowes-guide-to-healthy-skin-luxury-london/
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